Lingering lavender, tactile textiles, and stories gathered on the way south. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
BROCOLOCO | Handcrafted Rope & Textile Art for Luxury Hotels, Resorts & Inspired Spaces

The Designer Dispatch | No. 1

A Train South to Miami

There was one seat left.

First class, Brightline South.

Palm Beach slipped behind the window, sunlight flickering like gold leaf across the lacquered table.

“Where are you headed?” they asked.

“Miami,” I said. “Trade show.”

“Us too.”

The same show. The same clients.

By the time the train curved into Broward County, we’d already traced three projects in common — and discovered a shared devotion to texture, tone, and everything that makes a surface speak.

They’d heard of us — BroCoLoco — from a client who’d just unwrapped one of our Amalfi cotton panels. A small gift, a quiet gesture. Word, it seems, travels faster than trains.

Somewhere between the scent of citrus from the café car and the rhythmic sway of steel, I realized: our work isn’t only about what we make. It’s about where those creations end up — the rooms, the hands, the stories they become part of.

Miami greeted us in a soft wash of color and rain.

Designers drifted through the space, their fingertips grazing hand-tied cotton, their questions tracing humidity, open air, and sea breeze.

Next door, L’Occitane perfumed the room with lavender.
We filled it with texture — woven, natural, quietly alive.

The rain lifted.
The light changed.

And for a moment, everything felt in its place — tactile, human, and full of conversation. To those who paused along the way — thank you. Here’s to the road ahead.

Aaron Scales

Design Director, BroCoLoco

 EXPLORE THE SHOP 
BROCOLOCO | Handcrafted Rope & Textile Art for Luxury Hotels, Resorts & Inspired Spaces
pinterest linkedin x-formerly-twitter

BroCoLoco, 2001 Timberloch Pl, Suite 516, The Woodlands, TX 77380, United States

Powered by Squarespace

Unsubscribe